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The legend returns, not just reissued, but re-consecrated. For the 40th Anniversary of the silhouette that changed the game, Jordan Brand brings back the ultimate grail: the Air Jordan 4 "White Cement." This isn't just a retro; it's a reverence of one of the four foundational OG styles from 1989, now restored with meticulous detail for a new generation of legacy.
From the moment you see the box, you know this is different. The iconic black paint speckles aren't just on the midsole—they cascade across the heel counter and support wings, a direct nod to the original packaging that turns the shoe itself into a piece of collectible art. This is a full-circle tribute, a detail reserved for the most hallowed releases.
Crafted with a pristine white leather upper, classic sidewall netting, and definitive black TPU detailing, the design is a masterclass in neutral-toned power. The authentic "Nike Air" branding on the heel reclaims its OG throne, while the bold red Jumpman on the tongue provides the only flash of colour against the iconic greyscale palette—a signature strike of Michael's competitive fire.
This is more than a sneaker. It's a wearable piece of history, equipped with visible Air cushioning for modern comfort, released at the pinnacle of the model's 40-year legacy.
Orders placed before 2pm Monday to Friday are dispatched the same day. Anything later, or over a weekend, goes out the next working day.
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14-Day Returns
- 14-day return window from delivery date
- Items must be unworn and in original condition
- Original packaging and authentication tag must be intact
- Refund processed within 5-7 business days
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Sealed at inspection
The Epic Kick standard
Every pair checked, sealed and shipped by us.
Each pair leaves our facility with a branded zip-tie tag. If it is intact when it reaches you, the pair has passed inspection and nobody has touched it since.
- 01 Sourced Only from authorised distributors and licensed wholesalers.
- 02 Inspected A multi-point check on every pair before it is listed.
- 03 Sealed Tagged with our authentication zip-tie, your proof it is untouched.
- 04 Shipped Tracked from our facility to your door.
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